When venturing into the murky world of SEO for the first time, it is vital that you know the signs of a reputable optimization firm. Forbes has already expressed its belief that SEO is basically “80% scam”. Maybe the companies that offer these services may not really blatantly seek to cheat their clients, but how do you really make sure your website is on top when other websites are also paying their own SEO experts?
A reputable SEO firm, however, may provide you with the service that you want plus the assurance that you have its support along the way. Yes, not everything about optimization could be an assured win, but you could still at least try to find the safest option out there.
Here are some ways in which you can find a reputable company to help you out:
Provides a full explanation of services
An optimization company that seeks to provide all the services that could really help your website rise among the ranks would give full disclosure. It will tell you what exactly it would do to help boost your search engine power and how much the service would cost.
Don’t fall for vague offers such as “will help your website rise against others with similar keywords”. Find out just how that would happen. Would you be getting the full treatment: links, content, and optimization with tags and keywords? Would the company offer monitoring and results analysis, as well? A company that is open about what it can do should be among your top SEO firms.
Lays down packages of options
Not only does a competent firm tell you what exactly it can do for you but it will also lay down all the packages it can offer. Some companies may want to give you just one package – the one that will provide all of the services. A full service package will be, understandably, the most expensive.
What if you already have someone writing content for you? What if you want to write the content for your website? You will just have to ask the optimization company to conduct research on keywords and key phrase. The implementation of those keywords and key phrases would be up to you. So, the cost should be slightly lower because you are doing part of the work.
Presents past projects and possibilities
SEO firms that could be trusted would also present to you their past projects. The presentation should be complete with the background story on how the project fared. The firm should be honest enough to talk about the problems as well as the good points of the particular project. The discussion of past problems would also show that it is experienced enough and has learned from its past mistakes. The company should also discuss potential problems that may arise from your own project and how it plans to solve those problems.
A company that has the ability to discuss or tell stories would also be more capable of helping you recreate your brand. Yes, SEO experts would first conduct a research on your current brand standing, but they should also help you create stories and themes that could boost that brand.
Has a competent-looking but necessarily artistic website
Unfortunately, you cannot judge a good SEO firm based on its website alone. Still, you should not hire so-called experts with a less than professional-looking website. It would seem that they do not even know how to package their company. However, the most artistic websites do not necessarily belong to the best companies. They may understandably attract you if you are also planning to have your website design done by them.
There are some top SEO companies that actually have simple but professional-looking websites. They do not really need to have the most beautiful homepages. What they should be able to do is to drive prospective clients to their site. Sometimes, a clean and simple design can be the most user-friendly, too.
Offers what you need
Find out if the companies that you are eying are providing the services that you need. There are, after all, companies that offer more and there are those that offer just a little bit. Those that offer a little bit may happen to be experts on those offered services. They have chosen to specialize, so to speak. If your site needs an overhaul, however, you will need top SEO companies that can actually provide you with a full package.
Focused on what your website requires
A good and serious firm would not offer you all sorts of services that you don’t need. It will be focused on what your website requires to succeed. For example, the company should not pack your site with viral videos if you aim to create a brand that is more restrained and serious. The website then should not have unnecessary and possibly capricious content that relies heavily on novelty.
The optimization firm that you pick would be the one that best understands your brand. It should be posed to provide you with what you want and should also be ready to suggest services that you have not heard of but you would definitely need.