Content Management Systems to Improve SEO rankings September 20, 2016

When venturing into the murky world of SEO for the first time, it is vital that you know the signs of a reputable optimization firm. Forbes has already expressed its belief that SEO is basically “80% scam”. Maybe the companies that offer these services may not really blatantly seek to cheat their clients,seo-high-quality-png but how do you really make sure your website is on top when other websites are also paying their own SEO experts?
A reputable SEO firm, however, may provide you with the service that you want plus the assurance that you have its support along the way. Yes, not everything about optimization could be an assured win, but you could still at least try to find the safest option out there.

Here are some ways in which you can find a reputable company to help you out:

Provides a full explanation of services

An optimization company that seeks to provide all the services that could really help your website rise among the ranks would give full disclosure. It will tell you what exactly it would do to help boost your search engine power and how much the service would cost.
Don’t fall for vague offers such as “will help your website rise against others with similar keywords”. Find out just how that would happen. Would you be getting the full treatment: links, content, and optimization with tags and keywords? Would the company offer monitoring and results analysis, as well? A company that is open about what it can do should be among your top SEO firms.

Lays down packages of options

Not only does a competent firm tell you what exactly it can do for you but it will also lay down all the packages it can offer. Some companies may want to give you just one package – the one that will provide all of the services. A full service package will be, understandably, the most expensive.

What if you already have someone writing content for you? What if you want to write the content for your website? You will just have to ask the optimization company to conduct research on keywords and key phrase. The implementation of those keywords and key phrases would be up to you. So, the cost should be slightly lower because you are doing part of the work.

Presents past projects and possibilities

SEO firms that could be trusted would also present to you their past projects. The presentation should be complete with the background story on how the project fared. The firm should be honest enough to talk about the problems as well as the good points of the particular project. The discussion of past problems would also show that it is experienced enough and has learned from its past mistakes. The company should also discuss potential problems that may arise from your own project and how it plans to solve those problems.

A company that has the ability to discuss or tell stories would also be more capable of helping you recreate your brand. Yes, SEO experts would first conduct a research on your current brand standing, but they should also help you create stories and themes that could boost that brand.seo-png-pic

Has a competent-looking but necessarily artistic website
Unfortunately, you cannot judge a good SEO firm based on its website alone. Still, you should not hire so-called experts with a less than professional-looking website. It would seem that they do not even know how to package their company. However, the most artistic websites do not necessarily belong to the best companies. They may understandably attract you if you are also planning to have your website design done by them.

There are some top SEO companies that actually have simple but professional-looking websites. They do not really need to have the most beautiful homepages. What they should be able to do is to drive prospective clients to their site. Sometimes, a clean and simple design can be the most user-friendly, too.

Offers what you need

Find out if the companies that you are eying are providing the services that you need. There are, after all, companies that offer more and there are those that offer just a little bit. Those that offer a little bit may happen to be experts on those offered services. They have chosen to specialize, so to speak. If your site needs an overhaul, however, you will need top SEO companies that can actually provide you with a full package.

Focused on what your website requires

A good and serious firm would not offer you all sorts of services that you don’t need. It will be focused on what your website requires to succeed. For example, the company should not pack your site with viral videos if you aim to create a brand that is more restrained and serious. The website then should not have unnecessary and possibly capricious content that relies heavily on novelty.

The optimization firm that you pick would be the one that best understands your brand. It should be posed to provide you with what you want and should also be ready to suggest services that you have not heard of but you would definitely need.

Content Management Systems to Improve SEO rankings December 5, 2015

Google has created different algorithms to monitor the websites to see whether they follow the Google guidelines or not, and a reliable SEO firm such as seoexplode.com knows the importance of following the said guidelines.

To get an idea regarding the algorithm and the penalty that comes with each of them, it is best to take a closer look.  You will definitely appreciate the services of SEO Explode after learning something about the different algorithms.

The Google Panda Algorithm

Panda Algorithm was launched on February 23, 2011 and during that time, it hasn’t been named yet.  A lot of SEO companies and business website owners thought that the new algorithm was created to seek out sites with unnatural patterns of back link, and they were wrong.

It turns out that Panda Algorithm is after the on-site quality.  Site owners of sites that don’t offer quality content will surely get penalized when Google reviewed their sites and found them guilty of having low quality website.

SEOWhen a site owner asks a Google employee regarding the things that he needs to do to recover after being penalized, the employee will likely refer the site owner to a blog post by one of their employees.  The blog gives a checklist that can help determine the quality of the site, but no one is really sure about all of the factors involved in determining site quality.SEO companies

Ultimately, site owners need to focus on providing the best site for the guests or users when they ask the search engine and to avoid paying a penalty.  They need to avoid thin, duplicate, or low quality content in their site, and a good SEO firm such as SEO Explode can help site owners avoid being penalized.

The Penguin Algorithm

The Penguin Algorithm was out on April 24, 2012.  The aim of Penguin Algorithm is to reduce Google’s trust on sites that cheated their way to the top by creating unnatural back links.  Penguin keeps its eyes open for unnatural links that cheating sites usually use to gain advantage and a good spot in the search list.

Links are Important

SEO services by SEO Explode like link building is important.  A link is similar to a vote.  The more respected sites link to a particular site, the more recommendations the site owner gets, and that means more votes for his site.

If you are a business owner, then it is important that well respected sites recognize the worthiness of your site – enough to create a link back to your site.  The vote of a small unknown site that links to your site is not as weighty as the vote casts by a well known site.  However, if you can get numerous votes from small and unknown sites, then expect them to make a difference for your site.  This is also the reason why SEO firms in the past tried to acquire as many links as they could from all sorts of source.

Anchor text is also important in the algorithms that Google has set.  Anchor text is the text that is hyperlinked or the underlined text that contains a particular site’s URL when you mouse over it.  If you have SEO news that links to www.sampleonly.com, the anchor text is “SEO news”.  If a number of sites use “SEO news” as their anchor text and link it to sampleonly.com, then that will send a sort of signal to Google that people looking for “SEO news” are most likely interested in the site sampleonly.com and want to see it in their search results.

Untrustworthy SEO companies were able to manipulate the back links in the past by creating a huge number of links from sites that are considered low quality, and it was quite effective.  There were sites that successfully pulled it off for a short period of time, until Penguin detected it and penalized the sites that cheated their way to the top.  Reputable SEO firms make sure that the different services they offer do not defy the recent Penguin update and the same goes with the SEO services by SEO Explode.

A Google employee would tell you that Penguin is a site-wide algorithm.  It only means that if Penguin Algorithm detects a number of untrustworthy links to your site, then Google’s trust in your site will diminish.  An overall reduction in rating will soon follow, and it will hurt your site.

The Hummingbird Algorithm

Google made an announcement regarding Hummingbird Algorithm on September 26, 2013.  However, they added that it has been around for about a month.  Hummingbird is the new search algorithm of Google.  It deals with search queries in an entirely different and clever way with speed and accuracy while utilizing new technology and the existing algorithm’s older features.

Hummingbird literally breaks the old habits of the search engine.  Before, the net surfer types the query in the search box and the algorithm picks words from the typed question and come up with different links that contain the specific words in the query rather than coming up with the links according to the context of the query.

You already have an idea what each algorithm entails, make sure that your chosen SEO Company like seoexplode.com will not let you pay a penalty.

Content Management Systems to Improve SEO rankings June 18, 2015

Content Management Systems have gained popularity because of the use of SEO. A content manager enables developers to streamline the process much easier even if the process is always tailored depending on the needs of each client. This also allows developers to create manuals and training systems for their clients.

Content ManagementConsiderations in choosing your management system

  • It must be able to customize your data. Your system should be able to customize your title, description tags and meta keywords. All of these should be different from one another.
  • The drop down navigation should be built by CSS and not JavaScript, JQuery and Flash. Also, make sure that the menus can be customized.
  • It should be able to produce SEO related URLs.  Try to avoid systems that use duplicate content.
  • Look for a system that can help you create XML sitemaps. It is not a necessity but it can make it easier for you if your system can automate your site map.
  • Your system should not include frames since search engines cannot properly read index frame content. Your content management system should not rely on frames to display its content.
  • Ensure that any redirected information produces a 301 header code and not a 302 code. Your content management systems should support the 301 setting by default because it can transfer old URL to new URL.
  • It is very useful if your link metrics can support and pagination system.
  • The system which is able to customize text attributes is necessary in any customer management system.  Remember that search engines see these tags like text replacements and it can greatly affect the page that it is linked to.
  • It should support customization of breadcrumb navigation. This navigation is important to improve customer experience and increases link connectivity to relevant pages not regularly found in other templates.
  • Avoid flash. Flash elements are very useful in creating an appearance of websites but do not rely on Flash to display important content since it is still not that stable.

Here are some of the well known content management systems and how it can improve your SEO ranking.

WordPress

WordpressWordPress is easy to use and install. It is also supported by a large community that makes it easier for you to get support. Another benefit from using WordPress is that you can use it for anything. It can help you create a blog, a template and even help you create your own online store. It is also best recommended for beginners since it is very user friendly.

Joomla

JoomlaJoomla is a flexible system that also has a large community. It is very similar to WordPress since it is easy to use and has a lot of followers. The main drawback of this system is that it can have modules which are difficult to install.

Prestashop

PrestashopThis management system was specifically created for Web 2.0 eCommerce site. It has user friendly search engine and provides the user with a wide range of modules which can be installed using Google. You can also purchase add-ons on their website whenever you need something else.

Oscommerce

OscommerceThis is an open source platform but some users find it less effective in dealing with search engines. Fortunately, it has a lot of available add ons that can improve your SEO standing. It also has about 250,000 users around the world which means that you can readily ask for advice and support. It is highly recommended to give a list of SEO recommendations to your developer.

An effective content management system can improve your SEO ratings greatly so take time in evaluating each program and see how it is affecting your site.