Content Management Systems to Improve SEO rankings December 5, 2015

Google has created different algorithms to monitor the websites to see whether they follow the Google guidelines or not, and a reliable SEO firm such as seoexplode.com knows the importance of following the said guidelines.

To get an idea regarding the algorithm and the penalty that comes with each of them, it is best to take a closer look.  You will definitely appreciate the services of SEO Explode after learning something about the different algorithms.

The Google Panda Algorithm

Panda Algorithm was launched on February 23, 2011 and during that time, it hasn’t been named yet.  A lot of SEO companies and business website owners thought that the new algorithm was created to seek out sites with unnatural patterns of back link, and they were wrong.

It turns out that Panda Algorithm is after the on-site quality.  Site owners of sites that don’t offer quality content will surely get penalized when Google reviewed their sites and found them guilty of having low quality website.

SEOWhen a site owner asks a Google employee regarding the things that he needs to do to recover after being penalized, the employee will likely refer the site owner to a blog post by one of their employees.  The blog gives a checklist that can help determine the quality of the site, but no one is really sure about all of the factors involved in determining site quality.SEO companies

Ultimately, site owners need to focus on providing the best site for the guests or users when they ask the search engine and to avoid paying a penalty.  They need to avoid thin, duplicate, or low quality content in their site, and a good SEO firm such as SEO Explode can help site owners avoid being penalized.

The Penguin Algorithm

The Penguin Algorithm was out on April 24, 2012.  The aim of Penguin Algorithm is to reduce Google’s trust on sites that cheated their way to the top by creating unnatural back links.  Penguin keeps its eyes open for unnatural links that cheating sites usually use to gain advantage and a good spot in the search list.

Links are Important

SEO services by SEO Explode like link building is important.  A link is similar to a vote.  The more respected sites link to a particular site, the more recommendations the site owner gets, and that means more votes for his site.

If you are a business owner, then it is important that well respected sites recognize the worthiness of your site – enough to create a link back to your site.  The vote of a small unknown site that links to your site is not as weighty as the vote casts by a well known site.  However, if you can get numerous votes from small and unknown sites, then expect them to make a difference for your site.  This is also the reason why SEO firms in the past tried to acquire as many links as they could from all sorts of source.

Anchor text is also important in the algorithms that Google has set.  Anchor text is the text that is hyperlinked or the underlined text that contains a particular site’s URL when you mouse over it.  If you have SEO news that links to www.sampleonly.com, the anchor text is “SEO news”.  If a number of sites use “SEO news” as their anchor text and link it to sampleonly.com, then that will send a sort of signal to Google that people looking for “SEO news” are most likely interested in the site sampleonly.com and want to see it in their search results.

Untrustworthy SEO companies were able to manipulate the back links in the past by creating a huge number of links from sites that are considered low quality, and it was quite effective.  There were sites that successfully pulled it off for a short period of time, until Penguin detected it and penalized the sites that cheated their way to the top.  Reputable SEO firms make sure that the different services they offer do not defy the recent Penguin update and the same goes with the SEO services by SEO Explode.

A Google employee would tell you that Penguin is a site-wide algorithm.  It only means that if Penguin Algorithm detects a number of untrustworthy links to your site, then Google’s trust in your site will diminish.  An overall reduction in rating will soon follow, and it will hurt your site.

The Hummingbird Algorithm

Google made an announcement regarding Hummingbird Algorithm on September 26, 2013.  However, they added that it has been around for about a month.  Hummingbird is the new search algorithm of Google.  It deals with search queries in an entirely different and clever way with speed and accuracy while utilizing new technology and the existing algorithm’s older features.

Hummingbird literally breaks the old habits of the search engine.  Before, the net surfer types the query in the search box and the algorithm picks words from the typed question and come up with different links that contain the specific words in the query rather than coming up with the links according to the context of the query.

You already have an idea what each algorithm entails, make sure that your chosen SEO Company like seoexplode.com will not let you pay a penalty.

Content Management Systems to Improve SEO rankings June 18, 2015

Content Management Systems have gained popularity because of the use of SEO. A content manager enables developers to streamline the process much easier even if the process is always tailored depending on the needs of each client. This also allows developers to create manuals and training systems for their clients.

Content ManagementConsiderations in choosing your management system

  • It must be able to customize your data. Your system should be able to customize your title, description tags and meta keywords. All of these should be different from one another.
  • The drop down navigation should be built by CSS and not JavaScript, JQuery and Flash. Also, make sure that the menus can be customized.
  • It should be able to produce SEO related URLs.  Try to avoid systems that use duplicate content.
  • Look for a system that can help you create XML sitemaps. It is not a necessity but it can make it easier for you if your system can automate your site map.
  • Your system should not include frames since search engines cannot properly read index frame content. Your content management system should not rely on frames to display its content.
  • Ensure that any redirected information produces a 301 header code and not a 302 code. Your content management systems should support the 301 setting by default because it can transfer old URL to new URL.
  • It is very useful if your link metrics can support and pagination system.
  • The system which is able to customize text attributes is necessary in any customer management system.  Remember that search engines see these tags like text replacements and it can greatly affect the page that it is linked to.
  • It should support customization of breadcrumb navigation. This navigation is important to improve customer experience and increases link connectivity to relevant pages not regularly found in other templates.
  • Avoid flash. Flash elements are very useful in creating an appearance of websites but do not rely on Flash to display important content since it is still not that stable.

Here are some of the well known content management systems and how it can improve your SEO ranking.

WordPress

WordpressWordPress is easy to use and install. It is also supported by a large community that makes it easier for you to get support. Another benefit from using WordPress is that you can use it for anything. It can help you create a blog, a template and even help you create your own online store. It is also best recommended for beginners since it is very user friendly.

Joomla

JoomlaJoomla is a flexible system that also has a large community. It is very similar to WordPress since it is easy to use and has a lot of followers. The main drawback of this system is that it can have modules which are difficult to install.

Prestashop

PrestashopThis management system was specifically created for Web 2.0 eCommerce site. It has user friendly search engine and provides the user with a wide range of modules which can be installed using Google. You can also purchase add-ons on their website whenever you need something else.

Oscommerce

OscommerceThis is an open source platform but some users find it less effective in dealing with search engines. Fortunately, it has a lot of available add ons that can improve your SEO standing. It also has about 250,000 users around the world which means that you can readily ask for advice and support. It is highly recommended to give a list of SEO recommendations to your developer.

An effective content management system can improve your SEO ratings greatly so take time in evaluating each program and see how it is affecting your site.